|
Welcome to AddictionAction.org:
One in four Americans has a family member who is struggling with addiction.
In 2005, there were 23.2 million Americans who needed treatment for their illicit drug or alcohol abuse problems, yet only about 10% received the treatment they needed.
HBO, in partnership with the Robert Wood Johnson Foundation (RWJF), the National Institute on Drug Addiction (NIDA), and the National Institute on Alcohol Abuse and Alcoholism (NIAAA), has produced an unprecedented multi-media campaign aimed at helping Americans understand addiction as a treatable brain disease, as well as spotlighting new medical advancements.
For the first time, HBO will use all of its digital platforms, including the HBO main service, multiplex channels, HBO On Demand, podcasts, web streams, and DVD sales.
A grassroots outreach and community mobilization project organizing town meetings and house parties in cities and towns nationwide.
The ADDICTION project targets anyone concerned about addiction: addicted individuals themselves, or their family and friends -- all of whom are searching for a better understanding of what addiction is and how to find effective treatment.
The truth is that addiction alters the brain in ways that can make recovery much more difficult than "just stopping."
And yet, many addicts ultimately do recover -- some on their own, others increasingly with the help of new medications.
Help Bring the Message of Addiction Treatment and Recovery to Millions of Americans
Posted on February 7, 2007 02:55 PM
|
