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From Ascribe Newsfeed:
Convio is the leading provider of online constituent relationship management solutions (eCRM) for nonprofits.
The company's on-demand software and services help organizations use the Internet for developing strong constituent relationships to drive fundraising and other forms of enduring support.
AFI will use Convio Internet tools to communicate more effectively online with the institute's large and diverse constituency.
Convio's eCRM solution will help the institute better use the Internet to learn more about the organization's constituents, such as their motivations for giving or potential interest in the institute's various programs.
AFI then can use such information, which now will be stored in a centralized online database, to more efficiently communicate with current and potential members using email, as well as aid in creating Web site content that is more relevant to individual constituent interests.
Convio is a strategic Internet partner that will help us stay ahead of the curve with our marketing and fundraising needs."
With Convio, AFI also will be able to conduct more effective integrated marketing campaigns.
As the largest nonprofit exhibitor in the United States, AFI ON SCREEN encompasses the annual AFI FEST presented by Audi: AFI Los Angeles International Film Festival-as well as year-round programming at ArcLight Hollywood and the AFI Silver Theatre and Cultural Center in Silver Spring, Maryland, including SILVERDOCS: AFI/Discovery Channel Documentary Festival.
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Posted on December 12, 2006 08:14 PM
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