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Urban Institute:
An annual Fundraising Effectiveness Survey is being launched by a partnership of research, charitable, professional, and service organizations to help nonprofits increase overall charitable giving from current and potential donors.
The debut survey, which started November 1, asks charities to compare their 2004 and 2005 fundraising results.
"For decades, research has indicated enormous untapped giving potential in the United States," said Elizabeth Boris, director of the Center on Nonprofits and Philanthropy at the Urban Institute.
The survey will fill the data gap by measuring fundraising gains and losses in categories that have not been the focus of earlier studies-new donors, lapsed donors, and donors who have increased or decreased their gifts.
The survey is the initial activity of the Fundraising Effectiveness Project (FEP), which is also working on fundraising data standards and performance indicators.
FEP's sponsors are the Urban Institute's Center on Nonprofits and Philanthropy, the Association of Fundraising Professionals (AFP), the Center on Philanthropy at Indiana University, and the National Committee on Planned Giving.
Working with the donor software community will increase charities' response rate many times over, greatly improve the accuracy of the data gathered, provide significant savings in data-entry and other costs associated with completing the survey, and speed data analysis.
In subsequent surveys, the FEP plans to collect more detailed information, including costs (by fundraising method) and gift type (annual, capital, and planned gifts).
Posted on December 14, 2006 05:26 PM
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