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From Alcohol, Tobacco and Other Drugs News:
Antismoking ads produced by the tobacco industry not only don't prevent youth smoking but sometimes actually encourage teens to smoke, according to researchers who studied more than 100,000 teens.
Reuters reported Oct. 31 that researchers examined viewer data from Neilsen Media Research to gauge the impact of industry-sponsored ads on 12- to 17-year-olds in the 75 largest U.S. media markets, alongside surveys on tobacco use among 8th-, 10th-, and 12th-graders.
"This research provides the clearest evidence to date that tobacco-sponsored ads don't work," said lead researcher Melanie Wakefield of the University of Illinois.
Wakefield suggested that ads telling teens not to smoke because their parents don't want them to is a case of the tobacco industry using reverse psychology.
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Posted on November 30, 2006 03:29 PM
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