Fox and Kaiser Form Partnership To Inform Young People on Risk and Responsibility
From The Kaiser Family Foundation:
The PAUSE campaign is a public education partnership of the Kaiser Family Foundation and Fox Networks Group to help young people (ages 15 and older) to make smart choices and maintain healthy life-styles.
The PAUSE campaign helps teens understand the power they have to make difficult decisions on a range of issues including teen pregnancy and sexually transmitted diseases; alcohol and substance use; and online safety, among other topics.
In addition to broadcast, cable and online public service announcements (PSAs), the campaign utilizes Fox's wide array of new media platforms popular with teens, including MySpace.com, and works to incorporate information across the network's entertainment programs.
The PAUSE "ll" symbol -- recognizable to the digital generation -- serves as the campaign's icon, linking together the various components.
PAUSE Website Young people can access information about a variety of topics online at www.fox.com/pause.
Campaign Kickoff The first wave of PAUSE ads will debut on August 20 during the Teen Choice Awards on Fox.
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