Report Says Black Youth See More Alcohol Ads
From Alcohol, Tobacco and Other Drugs News:
African-American youths are exposed to more alcohol advertising than their counterparts from other racial groups, according to a study from the Center on Alcohol Marketing to Youth (CAMY).
The Robert Wood Johnston Foundation, which funds CAMY, reported that the study from the Georgetown University based group found that black youths saw 30 percent more radio, TV, and magazine ads for alcohol during 2003 and 2004 than other youths their age, even as overall youth exposure to such ads declined.
The report, Exposure of African-American Youth to Alcohol Advertising, 2003-2004, said that alcohol advertisers tended to put ads on TV shows that are popular with African-American youth, including Girlfriends, Half & Half, CSI, and Without a Trace.
"As long as alcohol use plays a part in the leading causes of death for African-American youth, parents and policy makers have reason to be gravely concerned about the barrage of alcohol advertising reaching their children," said David Jernigan, executive director of CAMY.
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