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May 10, 2006
Stanford Business School Research: Bridging the Culture Chasm Helps Consumers Be Healthy, Wealthy and Wise
From Ascribe Newsfeed:
Eat
better. Exercise. Save more. Spend less. Consumers are full
of well-meaning intentions to improve their health or
general well-being across a number of dimensions. But how
capable are individuals of actually changing their behavior?
New research by Donnel Briley of the University of Sydney
and Jennifer Aaker of the Stanford Graduate School of
Business indicates that the cultural background of
individuals dramatically impacts their ability to set goals
or make choices that are best for the long term,
particularly in the areas of health and finances. Read more from this post.
Posted on May 10, 2006 11:13 PM
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