Researchers at the University of California at San Francisco (UCSF) claim that Hollywood portrayals of smoking lead to billions of dollars in sales for tobacco companies.
Researcher Stanton Glantz of UCSF's Center for Tobacco Control Research and Education estimated that smoking in movies helps recruit 390,000 new teenage smokers every year, who over their lifetime generate $4.1 billion in sales and $894 million in profits for tobacco companies.
The research was published in the April 2006 issue of the journal Pediatrics.
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