Feature Story

November 23, 2009

Direct-to-consumer ads associated with higher Medicaid costs

From EurekAlert! - Breaking News:

Direct-to-consumer advertising for a commonly prescribed antiplatelet drug does not appear associated with increased use, but may be associated with increased drug costs and Medicaid pharmacy expenditures, according to a report in the November 23 issue of Archives of Internal Medicine, one of the JAMA/Archives journals. Read more from this post.