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Think before you drink, says university research |
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From EurekAlert! - Breaking News: People are being urged to think before they drink as part of a research project aimed at changing people's binge drinking habits. A team of health psychologists at The University of Nottingham plan to discover whether using the workplace to supply information on the health effects of binge drinking and asking employees for a small commitment to reducing the amount they drink in a single session could change people's binge drinking behaviour in the long term. Dr Martin Hagger, of the Risk Analysis, Social Processes and Health Research Group in the University's School of Psychology, said: "The workplace offers an existing network that could allow us to get the message about binge drinking out to as many people as possible. "That could include people who are regularly going out for a few post-work pints, having one too many at the weekend or are simply unaware of the actual units of alcohol they are consuming at home." Dr Hagger said: "It's all to do with raising people's awareness of situations in which they might binge drink and asking them to think of a plan of action they could use to change this behaviour. For example, if they know they are likely to go for drinks after work, they might visualise themselves only having a couple of alcoholic drinks before switching to a soft drink." The researchers will then follow up with the employees by telephone one month and three months later to find out how successful they have been to sticking to their strategy.
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