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UCI Study Sheds New Light on Habits, Roles of Blog Readers |
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From EurekAlert! - Breaking News: In a first-of-its-kind study, UC Irvine researchers have provided new insight into blog readers' online habits and experiences, as well as how they perceive their roles in blog-based communities. A better understanding of the reader-blogger connection could lead to new, advanced features that would enable richer interactions between the two groups. For readers, an installed add-on could enrich their experience by tracking blog habits of which they might not be aware. The UCI study examined in-depth the blog-reading habits of 15 participants of various ages to determine how they consume content and interact with blogs and blog writers. Regular blog reading often becomes more habitual and less content oriented. While past research noted readers expect bloggers to deliver frequent, high-quality posts, the UCI study found readers also place pressure on themselves to produce coherent, worthwhile comments in response to good blog posts. "With the increased popularity of blogs, various tools like Blogger and Movable Type have made writing a blog easy for a wide audience," said Baumer, who studies informatics -- a discipline that focuses on the use of information technology in real-world settings. "This study is really just the beginning," said Tomlinson, an ICS professor and affiliate of the California Institute for Telecommunications and Information Technology. Founded in 1965, UCI is among the fastest-growing University of California campuses, with more than 27,000 undergraduate and graduate students and nearly 2,000 faculty members. News Radio: UCI maintains on campus an ISDN line for conducting interviews with its faculty and experts. |
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