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From Ascribe Newsfeed:
When shoppers take their jeans off between April 24 and May 1 and bring them to select Levi's stores nationwide, they'll receive a 20 percent discount off a new pair of Levi's jeans.
Proceeds from the sales will help fund Goodwill job training programs that benefit hundreds of thousands of people each year.
"Social responsibility and supporting local communities are corporate values that have been woven deeply into the e fabric of Levi Strauss & Co. since the company was founded more than 150 years ago," says Mark Breitbard, President of Levi's Brand, Retail.
In San Francisco, Goodwill assistant store managers will "shadow" Levi Strauss & Co. employees at the Levi's Store in Union Square to learn about everything from store operations and greeting customers to stocking the displays.
"501 Day" is a day to encourage both employees and consumers across the country to take part in a variety of volunteer activities.
Levi's Jeans have captured the attention, imagination and loyalty of generations of diverse individuals in more than 110 countries around the world and continue to do so today through jeanswear innovation.
Each organization serves people with disabilities, low-wage workers and other job seekers by providing education and career services, as well as job placement opportunities and post-employment support.
Goodwill Industries International reported an estimated $3 billion in revenue and channels 83 percent of its revenue directly into its programs and services.
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Posted on April 24, 2008 12:36 PM
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