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May 24, 2007Management Professor says McDonald's Commercial is on Track |
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From EurekAlert! - Breaking News: Having worked undercover at seven fast-food restaurants across the United States, including McDonald's, Burger King and Wendy's, Newman, author of "My Secret Life on the McJob," says that McDonald's has the right idea in its newest television commercial. Newman believes that the best way to change the negative image of a "McJob" is by positively redefining the perception of the fast-food worker. "The skill sets that employees learn on the job will serve them well in the work force, whether they choose to move on to another industry or stay in fast food," says Newman. "A fast-food worker is able to handle a variety of demands and produce under pressure, a veritable Big Mac of reliability, integrity and workplace maturity," he adds. They learn that feedback is a positive force necessary for growth; consequently they learn to not be defensive, but instead are open to receiving as well as giving constructive criticism. Newman is chair of the Department of Organization and Human Resources in the UB School of Management and the author of nearly 100 articles on compensation and rewards, performance management and other human resource issues.
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