| ||||||
CDF Unveils Fictional Presidential Campaign to Address Child Health Crisis |
||||||||||||||||||||||||||||||
|
There are more than nine million children in the United States who are currently without health insurance, and the Children's Defense Fund (CDF) believes some of our elected officials are not doing enough to solve the problem. As a result, CDF is announcing the launch of "Elect Susie," an integrated marketing campaign designed to build awareness for its legislative plan to provide all children in America with health insurance. Campaign elements will feature "Susie Flynn," a 10-year-old girl who intends to make everyone in America aware of the nine million uninsured children so they will no longer be ignored. Developed by Fallon Worldwide, a partner of CDF since 1986, the "Elect Susie" campaign features all of the traditional political campaign elements, including TV spots, print ads and out of home signs and posters. There, users have the ability to gather additional facts about the issue, submit their own personal story, read the latest news headlines pertaining to healthcare, view pictures of "Susie" during her TV commercial shoot and download online banners and posters. Adults and politicians should feel embarrassed that it takes a child to drive awareness and encourage involvement to solve this problem." In the shape of an adhesive bandage, the pin's design features the outline of nine children, one of whom is highlighted in pink and symbolizes the one in nine children in this country who is without health insurance. CDF provides a strong, effective voice for all the children of America who cannot vote, lobby or speak for themselves.
|
| |||||||||||||||||||||||||||||
