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'Quit Now' Campaign Seeks Smokers' Personal Stories |
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From Alcohol, Tobacco and Other Drugs News: Smokers and tobacco users trying to quit will soon have a potent ally -- fellow smokers. The "Quit Now" Challenge, a new initiative featuring the inspirational stories of people who want to quit smoking, was announced by The National Cancer Institute (NCI) and the Centers for Disease Control and Prevention (CDC), both agencies of the Department of Health and Human Services (HHS). The "Quit Now" Challenge, part of the "Be A Quitter" campaign, enhances NCI and CDC's ongoing National Network of Tobacco Cessation Quitlines initiative. Participants -- chosen among men and women between 18 and 29 years old -- will be available for local television, radio, and newspaper interviews. These participants also will be encouraged to help others quit by posting daily diaries and sharing their personal stories of QUIT-NOW experiences on the official 1-800-QUIT-NOW website. "Since 1-800-QUIT-NOW was launched in 2004, it has remained an important resource for the 45 million Americans who smoke, and for other tobacco users, to help them end their addiction," said HHS Secretary Mike Leavitt. In addition to The "Quit Now" Challenge, television and radio public service announcements, an online educational video, print materials, banner ads, and a website are part of the tobacco cessation campaign effort.
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