Following is a statement from Georges C. Benjamin, MD, FACP, executive director of the American Public Health Association:
The American Public Health Association applauds yesterday's court decision that vindicated the American Legacy Foundation's highly successful youth smoking prevention advertising campaign. A Delaware judge ruled that the truth(r) campaign does not violate the 1998 state tobacco settlement as the Lorillard Tobacco Company contended in a lawsuit, which threatened to end the campaign.
"The truth(r) campaign is one of our most effective and innovative tools against tobacco use among youth. In a study published in March 2005 in the American Journal of Public Health, researchers found that the truth(r) campaign was responsible for 22 percent of the decline in youth smoking between 1999 and 2002. Thanks to the campaign, there were 300,000 fewer youth smokers in 2002...
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